Over the past few years, there’s been a lot of interest in cannabis from other industries. While most of it has been just tire kicking, there have been a couple of big deals, most notably involving Constellation Brands and Canopy Growth.
However, cannabis isn’t a fit for everyone, at least not while cannabis remains illegal federally. Starbucks suggested that it might not be a good fit for its brand, while Coca-Cola has backed away after rumours swirled that it was looking at partnering with cannabis giant Aurora Cannabis (TSX:ACB)(NYSE:ACB). Most recently, Amazon.com (NASDAQ:AMZN) has been linked to the industry with talks that Whole Foods could start selling cannabis once legal barriers were out of the way.
In a recent interview, Whole Foods CEO John Mackey stated, “If cannabis is ever passed in Texas, chances are good that grocery stores will be selling that too.” Mackey has previously expressed his support for marijuana legalization and so it might not be a big leap for cannabis products to make it onto store shelves at some point. A big reason why that likely won’t be until after cannabis is legalized federally is due to logistics.
While hemp products could be sold in Whole Foods and can be easily transported across state lines now that the farm bill has passed, the same cannot be said for tetrahydrocannabinol products or cannabidiol not derived from hemp. And for parent company Amazon, that’s undoubtedly a big impediment given its focus on efficiency and being able to move products seamlessly.
Amazon site currently sells cannabis-related items
Although we haven’t seen a clear indication of if Amazon would consider selling marijuana once legalization takes place, it’s worth noting that on its U.S. site it is already selling hemp oil along with cannabis cookbooks and apparel as well.
It’s a good example of where actions speak louder than words, and Amazon is clearly not taking a hard stance against cannabis. The company has been ahead of the curve. I’d be surprised if it didn’t keep up with the latest trends and the growing demand for cannabis, especially if it leads to more sales growth.
The big question to me is not whether Amazon will get involved in cannabis, but whether it will seek out to partner or acquire a company in the emerging industry.
Why Aurora could be a good target for Amazon
Aurora Cannabis stands out to me as a great potential fit for the tech giant. Lacking a major partner that could help fund its operations and growth, Aurora could use the cash and would help give Amazon a big presence in the industry almost instantly. And although Aurora doesn’t have a footprint south of the border just yet, that could quickly change with hemp now legalized.
Aurora has generated lots of sales growth in its most recent quarter now that marijuana has been legalized in Canada, and it’s only scratching the surface of what it could do down the road as the industry continues to grow. The potential growth it would have would certainly take off with big funding from a big company like Amazon to help finance it.
However, even if the tech giant was interested, it’ll still likely be years away before marijuana is legalized in the U.S. and before Amazon takes a serious look at the industry.
Amazon CEO Shocks Bay Street Investors By Predicting Company “Will Go Bankrupt”
Amazon CEO Jeff Bezos recently warned investors that “Amazon will be disrupted one day” and eventually “will go bankrupt.”
What might be even more alarming is that Bezos has been dumping roughly $1 billion worth of Amazon stock every year…
But Bezos isn’t just cashing out, he’s reinvesting his money into a company utilizing a fast-emerging technology that he believes will “improve every business.”
In fact, this tech opportunity could be bigger than bigger than Amazon, Tesla, and Berkshire Hathaway combined.
Get the full scoop on this opportunity that has billionaire investors like Bezos convinced – before it’s too late…
More reading
- Better Buy: Canopy Growth (TSX:WEED) or Aurora Cannabis (TSX:ACB)?
- Beware: Aurora Cannabis’ (TSX:ACB) Stock Is the Industry’s Most Reckless Company
- Are These Retail Stocks a No-Go Area for New Investors?
- 3 Reasons Why Cronos Group (TSX:CRON) Is a Better Investment Than Aurora Cannabis (TSX:ACB) Stock
- Marijuana Stocks Are Up 50% in 2019, Time to Sell?
John Mackey, CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool’s board of directors. Fool contributor David Jagielski has no position in any of the stocks mentioned. David Gardner owns shares of Amazon and Starbucks. Tom Gardner owns shares of Starbucks. The Motley Fool owns shares of Amazon and Starbucks. Starbucks is a recommendation of Stock Advisor Canada.
Source: The Fool
Will Amazon (NASDAQ:AMZN) Get Involved in Cannabis?
The Fool
In all we do, we take a different approach.
We believe – and have proven over decades – that the individual investor can beat the market.
We believe that anyone can do it, even if they don’t have a lot of time or money to devote to investing.
We believe in a long-term outlook, helping people build wealth over time.
We believe that the person best positioned to take care of your financial future is you.
And we work tirelessly on behalf of our hundreds of thousands of members who are enjoying the opportunities that come with having enough money to do the things that matter to them.
While we are headquartered in Alexandria, Va., The Motley Fool advocates for the individual investor around the globe with offices in the UK, Australia, Canada, Singapore, and Germany.
